IGNACIO GERMADEIgnacio Germade heads Motorola’s UK
and Singapore’s design
Centres and is responsible for Motorola’s industrial and interface design for
the EMEA and South Asia regions. Prior to
joining Motorola, Ignacio led design groups in multinational firms such as
Sapient and IDEO, creating global solutions for companies such as Xerox,
Polaroid, Fila and IBM.
Ignacio Germade has received several design awards, such as the
IDSA Design Excellence Award, ID Interactive Media Awards and ID Magazine
Awards. His work has been exhibited in Boston, London, and Hong Kong.
He studied design in Spain and the UK
and has taught at leading design schools including the Rhode Island School of
Design, the Massachusetts' Art
Institute and the Art Institute of Boston
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23 INNOVATION AND DESIGN, 2006 IGNACIO GERMADE Design transformation Innovation is necessary but not the only factor to ensure the success of a design. Great products and services need to be created that satisfy people's desires. We need to know what people want and to set up interdisciplinary teams that ensure the operation is successful. [...] |