This article presents an approach to user involvement that allows confronting the designer’s rationale with society’s motivations and values. This approach is specifically tailored for design processes aimed at societal transformation. In this approach, user involvement is considered as a constructive process, rather than a destructive process. More precisely, it is defined as a co-reflective session between designers and users that starts by sensitising to construct the user’s desired reality in order to confront it with the designer’s rationale.