11
ECODESIGN: A NEW CULTURE OF DESIGN,
1995
| Editorial
ECODESIGN: A NEW CULTURE OF DESIGNTwo years ago, the Elisava school, in keeping with its
pedagogic commitment as a centre of education for future projectionists and as
a space for discussion and debate, and within its Research Institute, decided
to place itself at the forefront of the growing ecologic conscience. From the privileged
position that any school offers, Elisava decided to immerse itself in this new
dimension, open to the discipline of design, and trying to discover the
possibilities that seemed to be evident in the production apparatus and
projectual praxis.
Within this frame of reference, we programmed a first seminary: «Ecodesign: new ways of production and design», organized together with the "la Caixa" Foundation, with the collaboration of the Department of the Environment of the Generalitat de Catalunya, and of the Merck company. The objectives of the seminary were both to publish the diverse proposals which came up in the search for alternatives within the production system and projectual activity, and at the same time show the different initiatives from companies, institutions and projectionists, at both the national and international level. At the end of this meeting, we thought it would be interesting to collect some of the papers, and from this came the idea for this monography, which will show us the complexity of ecodesign. Later, we thought it necessary to introduce new collaborations which would reflect, from diverse perspectives, on the actions of humanity in the artificialization of its environment. The articles which you can read in this special edition do not offer prescriptions or solutions to the problem of ecology; we must place them within the context of comparison and dialogue between diverse ways of thinking which wish to show us possible views of the challenge of limits; some of them are complementary, others are contradictory, but, without a doubt, all of them are enriching. As you will see in some of the articles contained in this monography, quite often the answers given for the problem of ecology can be interpreted in a critical manner, and even seem doubtful or wrong. This, however, is the danger inherent in giving answers to a problem which is totally new to humanity, at least for the least three centuries, the product of the split between project and Nature, and which for so long has formed part of our cultural baggage. Understanding the importance of projectual action must serve to ask ourselves about every possibility that, through the project, belongs to it: the capacity to construct and define spaces of relationships which explicitly specify life-styles, consumption and development models. Therefore, a period of reflection and study is obligatory so as to face the challenges of the future which open, in the projectual culture, at the discovery of limits. We hope the following articles provoke reflection and, at the same time, make us reopen our own projectual approach to the environment which harbours us. Joan Vinyets i Rejón |
Contents
11
ECODESIGN: A NEW CULTURE OF DESIGN,
1995
JOAN VINYETS I REJÓN Ecodesign: from the product to the system 11 ECODESIGN: A NEW CULTURE OF DESIGN, 1995 ANTONIO PETRILLO The king's wall 11 ECODESIGN: A NEW CULTURE OF DESIGN, 1995 JOAN MARTÍNEZ ALIER Urban sprawl and ecology in Barcelona 11 ECODESIGN: A NEW CULTURE OF DESIGN, 1995 JOAN LLUÍS FUMADÓ Ecology. Ecologism and ekistics 11 ECODESIGN: A NEW CULTURE OF DESIGN, 1995 JORDI MONTAÑA Ecodesign: new forms for production and design. The new challenges 11 ECODESIGN: A NEW CULTURE OF DESIGN, 1995 FRANCESCO TRABUCCO Designing natural quality 11 ECODESIGN: A NEW CULTURE OF DESIGN, 1995 GIULIO CEPPI Principles for an esthetics of sustainability 11 ECODESIGN: A NEW CULTURE OF DESIGN, 1995 ORIOL PIBERNAT Ecology and the symbolic entropy of the object 11 ECODESIGN: A NEW CULTURE OF DESIGN, 1995 ENZIO MANZINI Projection of eco-efficiency. From re-designing what exists to the projection of industrial/environmental strategies. 11 ECODESIGN: A NEW CULTURE OF DESIGN, 1995 MONTSERRAT CUNILLERA Design and environment. The new ecologic attitude on the eve of the millennium 11 ECODESIGN: A NEW CULTURE OF DESIGN, 1995 MARÍA SÁNCHEZ Ecological design: 02 International |