12
DESIGN, COMMUNICATION, CULTURE,
1995
| Editorial
DESIGN, COMMUNICATION, CULTUREThe volume we present is made up of a group of
articles which can be said to revolve around three themes: the use of image,
esthetic memory in design, and the methodology of projection. These three
themes have been widely discussed since the beginning of theoretical reflection
on design, but have not lost their importance thereby; on the contrary, themes
such as the relationship between art and design and the integration of texts,
inscriptions and graphic resources into publicity within the urban environment
are not only recurrent issues, but have also gained interest in the last few
years.
On the other hand, the reflection on processes, methods and techniques of design when carrying out a project, has recovered a new currency after a time when it was scorned. The first section is traditional in our publications: the use of image with communicative intentions. Sergio Correa de Jesús studies the theme of urban environmental communication from the point of view of the project and within the framework of an image culture which is often semiotically saturated. Alfons Ruiz Rallo analyzes publicity as a cultural phenomenon, as an instrument which helps to create mentalities. He proves that the old accusations made against publicity as a means of manipulation of consciousness do not touch more than the surface of the problem. The other area of research is what we have called esthetic memory in design, in which we face the difficult relations between art and design from more or less industrial products which deliberately flirt with art. In this sense, Abel Figueres analyzes certain objects produced in the last few decades while participating in the provocative game begun by Marcel Duchamp. Andrzej Niezabitowski studies the relationship between avantgarde Polish architecture from 1918-39 and its contemporaries in eastern and western Europe from a historical viewpoint. The methodology of projection is a classic, not only in our publication, but also in design theory in general, and it takes up considerable space in this volume. In this case we take on the methodological problem from three different viewpoints. Nigel Cross analyzes the evolution of the practice of design, its methodology and the concept of projection in the environment of an industrial culture. Josep M. Montaner studies methods of rationalist projection from a critical perspective which allows him to recover elements which maintain their validity and discard all those which led the modern movement to a sterile schematicism. We present a profound and relatively extensive study from Brian Logan, on the structure of thought processes in design which incorporates advances made in the field of artificial intelligence. We hope that with this publication, Temes de Disseny will contribute new elements of reflection to the always open debate on the culture of design. |
Contents
12
DESIGN, COMMUNICATION, CULTURE,
1995
SERGIO CORREA DE JESÚS Environmental communication: planning concepts and practices 12 DESIGN, COMMUNICATION, CULTURE, 1995 ABEL FIGUERES Objects midway between art and design 12 DESIGN, COMMUNICATION, CULTURE, 1995 BRIAN LOGAN Understanding problem structure as heuristic formation in design 12 DESIGN, COMMUNICATION, CULTURE, 1995 JOSEP MARIA MONTANER Rationalism as a method of projecting: progress and crisis 12 DESIGN, COMMUNICATION, CULTURE, 1995 NIGEL CROSS Design skills: past, present and future 12 DESIGN, COMMUNICATION, CULTURE, 1995 ANDRZEJ NIEZABIETOWSKI Polish avant-garde architecture of 1918-39 in relation to contemporary trends in Europe 12 DESIGN, COMMUNICATION, CULTURE, 1995 ALFONSO RUIZ RALLO Publicity: new media and a new techno-economic paradigm |