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13 THE CULTURE OF DESIGN, STEO BY STEP. THE ELISAVA SCHOOL IS 35 YEARS OLD, 1996 | Editorial

THE CULTURE OF DESIGN, STEO BY STEP. THE ELISAVA SCHOOL IS 35 YEARS OLD






In 1996 we celebrate the 35th anniversary of foundation of the Elisava school, initially created as a school of art and design within the CIC Cultural Institution. More than three decades mean a considerable trajectory for an institution dedicated to design pedagogy because of the youth of this discipline everywhere, but especially in our country.
The Elisava school was the first to begin these studies and is currently one of the most if not the most active. Here then, are thirty-five years of uninterrupted progress, although with the beginning hesitations which always arise when beginning studies which have never been tried in our cultural sphere.

The School was founded because of coinciding ideals and hopes of a whole group of cultural promoters, intellectuals, architects, and designers who were interested in developing design culture and its practice as a necessary modern activity; it was also founded because of a need to end the cultural quarantine forced on us by the dictatorship.
In those years, creating studies for design was a total innovation. We must bear in mind that the first crystalisation of interest in design at the heart of postwar Catalan society took place between 1957 —with the almost domestic creation of the Institut de Disseny Industrial de Barcelona (IDIB)and 1960 —when the Agrupació de Disseny Industrial (ADI-FAD), within the Foment de les Arts Decoratives, considered the pioneering entity of design in Catalonia, was set up.

In 1968, the Elisava school oriented its teaching exclusively to design, concentrating and defining efforts; this allowed us to give students more precise and coherent teaching. This fact, together with a firm will to improve, made Elisava school offer a very careful professional education and made it become a reference centre in Catalonia and internationally. During the seventies, many outstanding European designers visited the School, making its international projection stronger.

We do not wish to mark extremely precise or systematic periods of time, but we do wish to remark that, in general terms, we can underline some that are distinguished: moments when some aspects predominate or stand out above others.

In the first stage, starting out from beginnings which were necessarily hesitant, when disciplines of art and design were not differenciated clearly enough, we arrived at a definition of a specific sphere of teaching. During these years, along with Catalan society, we became aware of the existence of the design profession, with diverse specialisations.

In a later stage, we began to work within this predefined framework. The School clearly bet on an inscription to trends which were heirs of the functionalism and rationalism of the thirties, while keeping up a committment to society as a whole.

During the eighties, the School undertook the changes which were taking place in the Spanish State during the reestablishment of democracy, and incorporated new tendencies existing in the international field of ideas about design. From rationalist unitarianism we went to eclectic pluralism. We abandoned the social utopia which in design was linked to designers" political committment and to functionalism; this was the end of an era. During this stage, the School, like the whole country, stressed its opening outwards, at the same time as it consolidated its position as a school centre in Barcelona.

In the nineties, design pedagogy seems to want to recover a certain strictness in its processes without abandoning the formal and methodological pluralism of the foregoing stages. During these years, design has penetrated wide areas of society, sometimes superficially as is always the case when things spread, but definitely coming of age.

In this context of the expansion of this discipline, other schools have been added to those already existing, but Elisava maintains its supremacy, now reinforced by the recognition of its university level.

Currently, the Elisava school is an institution offering students and investigators numerous courses and services. The nucleus is the School itself, which gives the courses needed to achieve the title of Higher Degree in Design. Education is completed by the Basic Design School, dedicated to secondary professional education, along with the Publication Service, the Document Centre, the Centre for Computer-assisted Design, and the Design Research Institute.

We believe we can truly assert that the Elisava school is an institution with a pedagogic, scientific, and professional experience very difficult to achieve; an institution which offers Catalan society a complex of very diverse specialised services; and, finally, an institution which has achieved an extremely well-consolidated situation.

This issue intends to be a gloss of thirty-five years of the continuous work of a group of professors, students, and administrative personnel who have untiringly continued with the consolidation of the Elisava school, currently one of the most prestigious design culture teaching institutions.


Contents



13 THE CULTURE OF DESIGN, STEO BY STEP. THE ELISAVA SCHOOL IS 35 YEARS OLD, 1996

International relations



13 THE CULTURE OF DESIGN, STEO BY STEP. THE ELISAVA SCHOOL IS 35 YEARS OLD, 1996

JOAN TRIADÚ
After 35 years



13 THE CULTURE OF DESIGN, STEO BY STEP. THE ELISAVA SCHOOL IS 35 YEARS OLD, 1996

AMPELLO BUCCI, EMMA DENT COAD, ENZIO MANZINI, VICTOR MARGOLIN, ALESSANDRO MENDINI, JOHN THACKARA
Support from some friends



13 THE CULTURE OF DESIGN, STEO BY STEP. THE ELISAVA SCHOOL IS 35 YEARS OLD, 1996

JORDI BERRIO
Introduction: reflections on the culture of design



13 THE CULTURE OF DESIGN, STEO BY STEP. THE ELISAVA SCHOOL IS 35 YEARS OLD, 1996

ENRIC BRICALL
Elisava, continuity of a renewed presence



13 THE CULTURE OF DESIGN, STEO BY STEP. THE ELISAVA SCHOOL IS 35 YEARS OLD, 1996

Elisava TdD
Plans d'Estudis



13 THE CULTURE OF DESIGN, STEO BY STEP. THE ELISAVA SCHOOL IS 35 YEARS OLD, 1996

JULI CAPELLA, QUIM LARREA
Elisava, 35 years. An exciting life



13 THE CULTURE OF DESIGN, STEO BY STEP. THE ELISAVA SCHOOL IS 35 YEARS OLD, 1996

JOSEP M. FORT MIR, MIQUEL MALLOL ESQUEFA, JOAN VINYETS I REJÓN, DANIEL ZAMPA CANCELO
Professors' reflections



13 THE CULTURE OF DESIGN, STEO BY STEP. THE ELISAVA SCHOOL IS 35 YEARS OLD, 1996

RAMON BENEDITO, PEPE CALVO, VICTÓRIA COMBALIA, MODEST MASSIDES, RAMON ORIOL, XAVIER RUBERT DE VENTÓS, JOSEP M. SUBIRACHS, MAI FELIP, PERE ARIÑO
Opinion from professionals



13 THE CULTURE OF DESIGN, STEO BY STEP. THE ELISAVA SCHOOL IS 35 YEARS OLD, 1996

JORDI PERICOT
A permanent pedagogic experience



13 THE CULTURE OF DESIGN, STEO BY STEP. THE ELISAVA SCHOOL IS 35 YEARS OLD, 1996

JOAN LLUÍS FUMADÓ
Reflections on architecture and design on Elisava's 35th anniversary



13 THE CULTURE OF DESIGN, STEO BY STEP. THE ELISAVA SCHOOL IS 35 YEARS OLD, 1996

NORBERTO CHAVES, JOSEP M. MARTÍ I FONT
Professors' reflections


This concern for pedagogy goes beyond professional spheres which assume the committment of transmitting their knowledge baggage to new generations of future professionals. In this sense, we have the diagnosis and the pedagogic proposal of a professional theorist of design, Norberto Chaves, and from professor Josep M. Marti.

[...]


13 THE CULTURE OF DESIGN, STEO BY STEP. THE ELISAVA SCHOOL IS 35 YEARS OLD, 1996

JORDI BERRIO
List of extracurricular activities



13 THE CULTURE OF DESIGN, STEO BY STEP. THE ELISAVA SCHOOL IS 35 YEARS OLD, 1996

Elisava TdD
Plans d'Estudis



13 THE CULTURE OF DESIGN, STEO BY STEP. THE ELISAVA SCHOOL IS 35 YEARS OLD, 1996

BERTA ANTICH
The Elisava document centre



13 THE CULTURE OF DESIGN, STEO BY STEP. THE ELISAVA SCHOOL IS 35 YEARS OLD, 1996

ANNA CALVERA, ANNA CASANOVAS, FRANCESC ORENES I NAVARRO
The reflection of the professors


This task of continuous pedagogic debate within Elisava is evidenced by the reflections by School students who have become professors: Anna Calvera, Anna Casanovas and Francesc Orenes.

[...]


13 THE CULTURE OF DESIGN, STEO BY STEP. THE ELISAVA SCHOOL IS 35 YEARS OLD, 1996

JOSEP MARIA MONTANER
Children of Elisava



13 THE CULTURE OF DESIGN, STEO BY STEP. THE ELISAVA SCHOOL IS 35 YEARS OLD, 1996

ANNA PAPIOL CONSTANTÍ
The Elisava publication service



13 THE CULTURE OF DESIGN, STEO BY STEP. THE ELISAVA SCHOOL IS 35 YEARS OLD, 1996

JORDI PERICOT
Introduction



13 THE CULTURE OF DESIGN, STEO BY STEP. THE ELISAVA SCHOOL IS 35 YEARS OLD, 1996

MARIA ROSA FARRÉ
Professors' reflections



13 THE CULTURE OF DESIGN, STEO BY STEP. THE ELISAVA SCHOOL IS 35 YEARS OLD, 1996

JORDI PERICOT
Introduction



13 THE CULTURE OF DESIGN, STEO BY STEP. THE ELISAVA SCHOOL IS 35 YEARS OLD, 1996

LLUÍS ARMET
An evocation



13 THE CULTURE OF DESIGN, STEO BY STEP. THE ELISAVA SCHOOL IS 35 YEARS OLD, 1996

ANNA PAPIOL CONSTANTÍ
Introduction