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26 DESIGN EDUCATION, 2009 | Editorial

DESIGN EDUCATION

[ LAIA KLOSE, ELISA PADRÓN, JOANNA FERNÁNDEZ. Nymphaea. ELISAVA and Bayer Material Science ]
[ LAIA KLOSE, ELISA PADRÓN, JOANNA FERNÁNDEZ. Nymphaea. ELISAVA and Bayer Material Science ]



Issue 26 of the magazine ELISAVA TdD which deals with the university teaching of Design, is published at a key moment, coinciding with the development of the first degrees in Design, in Engineering in Industrial Design and in Building Engineering, programmes completely in tune with the transformation in teaching caused by the European Space of Higher Education. Therefore, to contribute to this time of historical change and the full recognition of our studies within the university framework, the magazine has invited people from different places (United States, Australia, Italy, Canada, India, Colombia, Hungary, the Netherlands and Barcelona) and different profiles to shares their experiences in teaching this discipline. In 1991 ELISAVA TdD also dedicated its 6th issue to design pedagogy and at that time too there was an obvious need to integrate design teaching with the cultural and social experiences of the moment. In fact, it is typical of the educational system to live permanently in a feeling of change and rationalisation of the educational models adapted to the new subjects. What’s more, in the early sixties the ELISAVA foundation, inspired in the referents of the Ulm School, joined in a wish to open up and free thought in times of dictatorship, and it therefore became a platform of reflection and discussion on which an innovative educational project was built. The configuration of the later study plans gave great importance to establishing the priority of a social commitment and the wish to offer pupils a comprehensive education based on the active development of the student as a basic premise to a good training. The current university teaching discourse is therefore nothing new to design, Bologna states that the teacher’s aim is to motivate the pupil to take full responsibility in resolving the problem. The teaching methods in design have always had a practical, reflexive focus, but what is new is the development of such a planned, extensive pedagogical change as that of the European Space of Higher Education; a new context that promotes a review of the study plans and therefore once more encourages the permanent need to understand the complexity of functions achieved in design in present society in order to build a contemporary educational curriculum. In fact, the different articles in this issue of the magazine present different pedagogical spaces, reflections, experiences and proposals that foster exchange, always in the conviction that the discussion on the paths of education are open to argument and permanent revision. A series of professional guidelines and conceptions of education translated into articles that are summarised in the following. But we do not want to do this without stressing a fact that might seem very obvious, but which we consider important, and that is the value and the direct influence that the view of the educator can have on a student’s training, and therefore the responsibility that we schools of design have of decidedly influencing daily life.

Margolin, a teacher of great experience and one of the most important historians of design, brings up a key subject when he insists on the need to suitably draw up the meaning of the doctorates in design, just at a time when this discipline is playing an ever-growing role in the administration of incrasingly complex natural and social surroundings. Melles also wished to talk about this when he was invited to take part in this issue of the magazine; an author who equally casts a critical gaze on the subject, precisely by questioning the structure of the professional design doctorate programs which have appeared in the past decade in the United Kingdom, Australia and the United States. After arguing that these doctorates combine the logic of theoretical research with the practical methodology of the project, he warns that this integration might cause problems with a rhetorical discourse that lacks the necessary depth in a curriculum of this kind. Furthermore, Collina, from her specific experience in university master degrees, where ‘know-how’ moves ahead of ‘know-how to be’, stakes on non-theoretical research, clearly project-oriented, aimed not only at resolving problems, but also, and above all, at approaching problems, based on consolidated instruments, but also on the conviction that the instruments have to be reinvented each time, by borrowing them from different disciplines in a continuous dialogue. With respect to this need to reinvent and integrate methodologies and practices from other disciplines, Dunne calls for the inclusion of some elements of design studies in business education programmes. An design ‘attitude’ that passes through reflexive conversation with the situations and problems, as the designers do; a design ‘attitude’ capable of making the users something more than an object of study and therefore making them capable of establishing an intimate process of perceptions and sensations with people. He says that in the face of social problems of growing complexity, businesses have begun to take an interest in designers’ mental processes, among which there is precisely user-focused attention.

In another set of texts, a series of educators present their pedagogical philosophies and therefore their views of design and the role that designers must have in contemporary society. These are different conceptions of teaching this discipline, with different objectives but which in all cases question the conventional methodologies and offer alternatives that show that design makes express discourses of a different nature. From his personal experience, Lodaya questions the role of design and recognises its potential as a tool of social change beyond a profession intended to satisfy the needs of industrial production, beyond local-global considerations and from the context of a country like India. He argues that the school must enable a hybrid version of different creative processes and facilitate the development of a community social awareness. Tamayo reflects on the relationship between humans beings, nature and technology, and shows us the content of a pedagogical space developed in the environment of the transdisciplinary approach to the phenomenon of life. Using experimental workshops, including work with biologists and participants in electronics classes in the rural medium, critical proposals are generated that question the role of the technological product. Tomico presents us with a process of participative design, including sessions of joint reflection between users and designers, where the ethical and emotional values are explored of society in order to confront different perceptions of reality. He justifies the need to bring the analysis of these values into the design processes, thereby  generating proposals capable of activating social change. Szentpéteri, in the context of a post-socialist country such as Hungary, still in full transition to capitalism, and where the role of design has fallen into a crisis of social legitimacy due to industrial decline, calls on the young generations of Hungarian designers to act with social responsibility to gain a new, firm legitimacy. To achieve this, he precisely calls on the need to introduce research applied to design in the new study plans.

From ELISAVA, Pérez Arnal presents an article on the new designers of the technique. He upholds the figure of a design engineer at the service of society, offering his knowledge to improve the solutions or even to invent them, without forgetting the inherited responsibility towards the environment. These are reflections made in the context of a school where design and design in engineering are highly complementary. For ELISAVA, design forms part of an established programme and a certain context, more than being an independent or projectually free activity. A place where projection means the coordination, integration and expression of all factors which in one way or another participate in the process of forming a product. Both the factors relative to use and production; where projecting means both working in a team and interacting with the different agents that take part from a more technical and strategic viewpoint in the design process. Under this perspective, design is understood as a key point, always in relation to other phenomena that can not be examined in isolation but rather as a single connected fabric. It is therefore the school’s responsibility to go further into the fields of knowledge circumscribed to the process which goes from the creation to the production and consumption of design products. But also the fact of preparing design professionals to shape new products and service that derive from the true needs of those who have to use them. It is necessary to tune the logic of industry and the economy, while placing the users right in the centre of the process.

We believe that the school must therefore necessarily break with the idea of a designer immersed in the routine of his profession, who is unaware of the effective social influence of his activity. It is necessary to strengthen the idea of a school-workshop, of the school as a place for research and exchange of knowledge, of expression and action, with differing degrees of structure and more or less defined limits, in which personal development is encouraged through academic and collaborative activities and in an atmosphere of open and critical discussion. In this sense, we refer once more to the discussion arising around the new educational structure inspired in the English model, where on the first level we have the bachelor’s degree and on a second the master’s degree, understood as an advanced professional preparation in academia and research. Now more than ever, and in the face of the challenges that design poses, it is necessary to know how to get the most out of the very propositive experience that the project culture offers us and be capable of producing knowledge, a knowledge that does not remain in the university and which is precisely capable of turning into social development.




Contents



26 DESIGN EDUCATION, 2009

VICTOR MARGOLIN
Doctoral Education in Design


This paper considers the status of design research and underlines the importance of setting up clear objectives for doctoral programs within this discipline. For this reason, it compiles a list of key considerations in order to advance towards a consensus in respect to these type of academic programs.

[...]


26 DESIGN EDUCATION, 2009

GAVIN MELLES
Professional Doctorates in Design?


Professional doctorates emerged in the 1990s in the United Kingdom and Australia as a response to a range of institutional pressures in mass higher education at the postgraduate level. Globally alternative doctoral programmes including (creative) project work have developed which purport to address professional and practice values in creative arts and industries, including design, more adequately than the traditional PhD. However, given the questionable ‘professional’ status of design as such, should institutions encourage such courses?

[...]


26 DESIGN EDUCATION, 2009

DAVID DUNNE
Designing New Business Schools

Reformulación del problema

In the face of social problems of ever-increasing complexity, businesses have become interested in the thought process of designers, two important aspects of which focus on users and systems thinking. Business education, in turn, can benefit by adopting some of the concepts and methods designers learn. These include learning how to frame problems, conduct ethnographic research, reason abductively, synthesise information and collaborate in groups. Teaching methods need to be practically focused and reflective. As an example, a design course taught in an Austrian business school helped transform students’ perspectives.

[...]


26 DESIGN EDUCATION, 2009

MÁRTON SZENTPÉTERI
Socially Responsible Design Initiatives in Hungarian Design Education

[ BIO 21 Quality Concept Award. Dinner set for hospitals and retirement homes. Designer: Gyula Mihaly, Budapest, Hungary Tutor: Éva Kádasi, Göd, Hungary Client: Hollóházi Porcelain Factory, Hollóháza, Hungary 2007 ]

The role of design in post-socialist countries still in transition to capitalism has changed dramatically over the last two decades. industrial decline has led to a social legitimacy crisis suffered by industrial designers, who had so far led the sector. Although new forms of designer identities have sporadically emerged, this legitimacy crisis is still apparent and clamours for a radical shift from the traditional image of designers to that of those who are acknowledging new and expanding roles for design. The global financial and economic crisis parallel to the ever-deepening general system crisis in Hungary is an acute reminder of this need.

[...]


26 DESIGN EDUCATION, 2009

LUISA COLLINA
Training Designers of the Future

[ Travel Trading exhibition, June 2009. Photograph by Silvia Girardi ]

Focusing on a specific case, the postgraduate course Product Service System Design taught in English to Italian and international students of the Design Faculty at Milan Polytechnic, the author reflects on the present and future of designers as “reflexive professionals” (to quote Donald A. Schön) called upon to act in uncertain and vaguely defined contexts, tackle problems in highly original ways and come up with wide-ranging, experimental and innovative solutions resorting to complex and hybrid techniques and tools either purposely designed or taken from other fields.

[...]


26 DESIGN EDUCATION, 2009

ARVIND LODAYA
Deglobalising Design


The article, based on a presentation made at Educating Designers for Global Citizenship, UWC Cardiff, in November 2005, questions the role of design and recognises its potential as a tool of social change beyond a profession intended to satisfy the needs of industrial production, beyond local-global considerations and from the context of a country like India. It argues that design schools must enable hybridization of different creative process and facilitate the development of a community social awareness.

[...]


26 DESIGN EDUCATION, 2009

ALEJANDRO TAMAYO
v*i*d*a lab: Rethinking Objects for Everyday Life

[ Picnic Lab. Simón Bolivar Park, Bogotá v*i*d*a lab first semester, 2006 ]

v*i*d*a lab (2005-2008) was an experimental workshop for industrial design students at the Pontificia Universidad Javeriana in Bogotá (Colombia) which explored the conception of new objects for everyday life, taking as a point of departure trans-disciplinary approaches to the phenomenon of life. The present text sets out the chief reflections of the workshop, its exercises and general methodology, and some of the projects developed by the students.

[...]


26 DESIGN EDUCATION, 2009

OSCAR TOMICO
Co-reflection

[ BART SMIT, CARL MEGENS, DAVID MENTING, EMAR VEGT, MLOU PIKAART. Omeo ]

This article presents an approach to user involvement that allows confronting the designer’s rationale with society’s motivations and values. This approach is specifically tailored for design processes aimed at societal transformation. In this approach, user involvement is considered as a constructive process, rather than a destructive process. More precisely, it is defined as a co-reflective session between designers and users that starts by sensitising to construct the user’s desired reality in order to confront it with the designer’s rationale.

[...]


26 DESIGN EDUCATION, 2009

IGNASI PÉREZ ARNAL
New Technical Designers

[ FERRAN GOMEZ. Application of a system for the exploitation of grey waters and pluvial waters for a students’ residence. ]

It seems that society has got stuck in a position where user choices determine the way we are going to live in the future. The practice and education of engineers depends on short term effects rather than longer term social responsibilities. Culture is no more than a market, where politics is the façade and the city the setting. Rather than return to the old school of high quality engineering, or demand new intelligence from engineers we demand new forms of social engineering. Where will this lead to?

[...]